Amy
Small

Yes, you can quote the line from The Sandlot if it makes you happy.

creative and organizational TRIAGE

23 years in the arena

What I do

Most organizations don't lose their creative edge all at once. It erodes quietly over time. I help leaders recognize when — and why — it's happening, and do something about it before it's gone.

For the record

I'm not a coach. Not a "follow this standard playbook" kind of consultant. I've been inside the machine for decades. I instinctively know what "great" looks AND feels like. And I work alongside your team to get it back.

Why it matters

Creative organizations don't just make better work. They get better results.

Research consistently shows that companies prioritizing creativity outperform their peers — not just creatively, but financially.

76% of companies with high creative scores report above-average revenue growth.McKinsey
82% of executives say creativity is the most important business skill.Adobe
Yet 41% of employees feel their workplace actively stifles it.Adobe

The gap between knowing creativity matters, knowing it's slowly being drained, and knowing how to rebuild or protect the conditions for it to thrive is where most leaders get stuck. That's where I come in.

01 One challenge. Two scales.

With your creative team

When the work has lost its shine

Every creative team starts with spark. The energy, the push, the insatiable drive to make things that feel inspired and real. But the day-to-day grind and efficiency pressures have a way of quietly wearing that down — until one day the spark is just gone, and nobody can point to exactly when it left.

I work with creative teams and the organizations around them to figure out what's dimming their spark, and create the conditions they need to bring it back.

With your whole organization

When your best people have gone quiet

To truly be successful, the people in your company need to be focused on doing great work — not on navigating internal friction that gets in the way of it. When folks outside of leadership are spending more energy on fixing problems than being great at their jobs, something structural has shifted. And not for the better.

I pull back the layers, surface the pain points, and give leadership the clarity, confidence, and capacity to fix it. (PS: it almost never includes more engagement surveys.)

02 How I engage

i Fractional CCO / Creative Director Ongoing
ii Organizational + culture consulting Teams + leadership
iii Facilitation + workshops In-person or remote
iv Speaking + keynotes Conferences + events

77%

of turnover is preventable.
Most orgs just don't know what to fix.

200%

of a senior leader's salary
to replace them. Culture isn't soft. It's expensive.

∞

Things your team is feeling but not saying out loud

03 Field experience

2025–

Co-founder + CCO

WIN | WIN

2024–25

Interim Managing Director

Employee health and advocacy consultancy

2018–24

Executive Vice President, Brand + Creative

Leading social impact marketing agency

2014–18

Group / Creative Director

Global holding company agencies

2003–13

ACD, Sr. Copywriter, and earlier creative roles

In-house, agencies, and everything in-between

Nerdy Stuff

Professional research on creative motivation and fulfillment

Academic research on signal interruptions in interior leadership experiences

Certified

Executive Leadership Facilitator, Mental Health First Aider

Select Awards

Best New Workplace Approach to Mental Wellbeing — This Can Happen Global

Mentor of the Year — Stevie Awards for Women in Business

Webbys, Effies, Shorts, Cannes Shortlist, etc.

Amy works at a level most consultants can't reach — she understands the creative process from the inside, and brings that same rigor to how organizations function.

✦— Client, independent agency

If something in your organization is quietly losing ground — let's talk.

No lengthy forms, just shoot me an email.

Start a conversation → amy@amysmall.net